What is Digital Marketing??
The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel.
In essence, a marketing effort is considered to be digital marketing if it uses digital communication.
Why is Digital Marketing important??
Any form of marketing can make your company successful. But because digital platforms are so widely available, digital marketing has grown in significance. In reality, just in April 2022, there were 5 billion internet users worldwide.
There are various ways to employ digital marketing strategies to reach your target audience, from social media to SMS messages. Digital marketing is also a low-cost marketing strategy for small enterprises because of its low upfront costs.
Types of Digital marketing
· Search Engine Optimization
· Content Marketing
· Social media Marketing
· Pay-per-click Marketing
· Affiliate Marketing
· Native Advertising
· Influencer Marketing
· Marketing Automation
· Mobile Marketing
· Email Marketing
The benefits of Digital Marketing
· A broad geographic reach
· Cost efficiency
· Quantifiable result
· Easier personalization
· More connection with Customers
· Easy and convenient conversions
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